EFM Event Schedule 2025

The full version of the EFM Event Schedule is displayed below if you are registered for the EFM with an (Online) Market Badge and logged into your account.
Events are constantly added and updated up until and during the market.

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Meet the Festivals

Meet the Festivals

Access: On pre-registration Organiser: EFM Type: One-on-One
Description
Join one-on-one sessions with festival programmers from the fields of fiction, documentary, animation & series.
Tags: #Animation #Documentary #Producers #Series
Sat Feb 15 11:00 – 13:00 Café Connect at Documentation Centre for Displacement, Expulsion, Reconciliation
on-site only
Art of the Prompt – A Pitchdeck that Sells

Art of the Prompt – A Pitchdeck that Sells

Access: Market Badge Organiser: EFM Type: Workshop
Tags: #Producers #Innovation #Tech
Sat Feb 15 12:00 – 13:00 Producers Hub at Gropius Bau
on-site only
Breaking Down the Contract - in the Era of Streaming

Breaking Down the Contract - in the Era of Streaming

Associated Event
With: Pär Frid (SE) , Barbara Persyn (BE) , Wendi Pendeza Kazonza (NO) , Jesper Hansen (DK) Access: On pre-registration Organiser: External organisation Type: Talk With: Nordic Film Music Days, ECSA
Description
In collaboration with ECSA (European Composer & Songwriter Alliance), this seminar puts focus on contracts with the big streamers.
Tags: #Distribution #Producers #Series
Sat Feb 15 12:00 – 12:50 Conference Lounge at Gropius Park
on-site only
Speedmeetings with Nordic composers

Speedmeetings with Nordic composers

Associated Event
Access: On pre-registration Organiser: External organisation Type: Networking Event With: Nordic Film Music Days, ECSA
Description
Are you a producer or director looking to connect with a composer? Sign up for our speedmeeting and meet some of the most prominent composers from the Nordic countries.
Sat Feb 15 13:00 – 14:00 Conference Lounge at Gropius Park
on-site only
From Idea to Audience: Testing, Marketing and Financing Your Film

From Idea to Audience: Testing, Marketing and Financing Your Film

With: Tom Grievson (he/him), Oliver Fegan (he/him), Agustina Lumi (she/her) Access: Market Badge Organiser: EFM Type: Talk With: Usheru
Description
Great films deserve their audience. Using data-driven insights, we will explore ways to build an engaged audience early and create demand for your film. Usheru's Ollie Fegan and Hanway Film’s Tom Grievson will discuss practical tools and strategies to test audiences, generate buzz and attract financiers and distributors.
Tags: #Producers #Innovation #Tech
Sat Feb 15 14:00 – 15:00 Producers Hub at Gropius Bau
on-site only
Consult The Experts

Consult The Experts

Access: On pre-registration Organiser: EFM Type: Consultation
Description
Group consulting sessions with experts from fiction / documentaries / series / animation in the sections funding / packaging / financing, sales / distribution, impact producing / marketing / Press+PR / (co-) producing.
Tags: #Animation #Distribution #Documentary #Producers #Series #DocSalon
Sat Feb 15 14:00 – 17:30 Café Connect at Documentation Centre for Displacement, Expulsion, Reconciliation
on-site only
Media Consumption Habits of Young People in Europe

Media Consumption Habits of Young People in Europe

Access: Market Badge Organiser: EFM Type: Talk With: Creative Europe MEDIA
Description
The European Commission will unveil, for the first time, some preliminary results of an EU-wide consumer survey on media consumption habits. The session will focus on the media habits of young people and the implications of these habits for the competitiveness of the EU audiovisual industry and for cultural diversity.
Tags: #Innovation
Sat Feb 15 14:45 – 16:00 Event Hall at Documentation Centre for Displacement, Expulsion, Reconciliation
on-site only
Country Session

Country Session

With: Adriana Todó Bargalló, Carlota Guerrero Bernaus , Jara Ayucar, Elena Moreno Bonelo, Melanie Solomon , Marielle Poupelin, Hiroyuki Tanimoto , Dana Messerschmidt, Anja Geißen , Paulina Czech - Malinowska, Cindy Chan, Deimantas Saladžius, Amra Bakšić Čamo Access: CoPro Participants & Market Badge Organiser: Co-Production Market Type: Presentation With: Catalan Films, Catalunya Film Commission
Description
Public funders and representatives from 8 selected countries give short overviews and answer concrete questions on co-producing with and accessing financing in their country – one after the other, each in a 8-minute moderated interview. This event takes place in the Stage Room of the Octogon.
Tags: #Distribution #Producers
Sat Feb 15 15:00 – 16:15 Berlinale Co-Production Market at Octogon
on-site only
Is there equity on the screen?

Is there equity on the screen?

Associated Event
With: Christian Michel Salazar Tarazona (he/him) Access: Free access Organiser: External organisation Type: Round Table With: CAACI, PROGRAMA IBERMEDIA, Secretaría de Cultura, IMCINE, CNACC, ProimágenesColombia
Description
In an effort to understand the audience results of films directed by women and men, and the investment in national film budgets in Latin America, the Ibero-American Audiovisual Observatory will present the first report that seeks to demystify whether there really is equity on the screens of the countries of Mexico, Colombia, Peru, Bolivia, Ecuador, among others.
Tags: #Distribution #Diversity & Inclusion #Producers
Sat Feb 15 15:30 – 17:00 Mirror Tent at Gropius Park
on-site only
AI Playbook 101: Everyday Tools for the Independent Producer

AI Playbook 101: Everyday Tools for the Independent Producer

With: Joanna Szymanska (she/her) Access: Market Badge Organiser: EFM Type: Workshop With: EAVE
Description
Joanna explores her evolving relationship with AI tools, moving beyond the usual buzzwords like “optimization” and “efficiency.” Through personal experiences and real-world examples, she’ll dive into practical uses of AI for independent producers—from drafting emails and synthesising research to analysing scripts and brainstorming audience design ideas. The session will also touch on how AI can unlock human creativity and how producers can keep up (or at least not fall too far behind) in this rapidly changing technological landscape
Tags: #Producers #Innovation #Tech
Sat Feb 15 15:30 – 16:30 Producers Hub at Gropius Bau
on-site only
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