AI Playbook 101: Everyday Tools for the Independent Producer
Berlinale Industry Events
Access: Market Badge
In a world where artificial intelligence is transforming creative industries at lightning speed, how can independent producers harness its potential while staying true to their craft? This session, led by Joanna Szymanska, dives deep into her evolving relationship with AI tools, moving beyond overused buzzwords like “optimization” and “efficiency” to uncover the practical, creative, and sometimes surprising ways AI can support the modern producer’s workflow.
Joanna shares personal anecdotes and real-world examples to illustrate how AI can serve as a collaborator in the production process. From simplifying administrative tasks—like drafting polished emails and synthesizing market research—to tackling more creative challenges such as script analysis, audience design, and ideation, this session provides hands-on insights for leveraging AI as a practical, everyday tool rather than a distant, intimidating technology.
Beyond the everyday applications of large language models (ChatGPT, Claude), the session delves into the broader, philosophical implications of integrating AI technology into independent production. Joanna will explore if and how these tools can unlock human creativity by taking over repetitive or time-consuming tasks, enabling producers to focus on the more visionary aspects of their work. Attendees will also gain a nuanced understanding of the challenges and opportunities AI presents, including how to stay informed and adapt to technological advancements in a rapidly evolving industry.
This session is designed to inspire, educate, and empower independent producers to see AI not as a replacement but as a powerful ally in their creative journey. Whether you’re new to AI or looking to deepen your understanding of its applications, this session offers practical strategies, thoughtful insights, and a vision for how technology can shape the future of independent film production.
Speaker
Joanna Szymanska (she/her)
CEO / Producer
Shipsboy, Poland