EFM Event Schedule 2025

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Find the Berlinale Series Market Overview Programme here >


The full version of the EFM Event Schedule is displayed below if you are registered for the EFM with an (Online) Market Badge and logged into your account.
Events are constantly added and updated up until and during the market.

Please note:
The information on this page refers to the European Film Market 2025.
All VODs will be accessible with your login account until the end of May 2025.

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Female Leadership: Breaking the Glass Ceiling

With: Nataly Kudiabor (she/her), Dana Blankstein Cohen (she/her), Małgorzata Szumowska (she/her), Clare Binns (she/her), Bec Smith (she/her), Yoko Higuchi-Zitzmann (she/her) Access: Market Badge Organiser: EFM Type: Talk
We would like to talk to leading women in International Film about their own experiences on their career path and what needs to change in order to empower female leadership. The Berlinale with its new female leadership is a good example of a constructive change. Apart from more public attention and greater sensitivity to the issue, are there concrete measures to promote female leadership? We also would like to discuss what we have already achieved and which measures are important for the future.

EFM Startups: Insights and Tools Making the Industry Ready for the Future

With: Tambay Obenson (he/him), Will Rowan (he/him), Timor Kardum (he/him), Justine Atkinson (she/her), Ian Grant (he/him), Carlos Jiménez (he/him), DongKong Kim (he/him), Ben Johnson (he/him), Ruby Walden (she/her), Charles Beale (he/him), Simona Vasyte-Kudakauske (she/her), Sebastian Wegner (he/him), Tim Dams (he/him) Access: Market Badge & Online Market Badge Organiser: EFM Type: Presentation With: Screen International
Our industry is at an inflection point. As the production and distribution industries continue to struggle, it’s time to take stock and bring innovative solutions to the fore. The founders behind EFM Startups are doing just that: designing and implementing ground-breaking tools, AI solutions and proprietary software designed to take the industry to the next levels. Join this year’s 11 EFM Startups as they pitch their innovative tools and solutions for an evolving industry.

Lost in Translation? Independent Cinema Can Speak to Youth!

With: David Larkin (he/him), Sophie Stejskal (she/her), Axelle Asmar (she/her), Paulina Jaroszewicz (she/her), Juliette Douhaire (she/her), Michael Gubbins (he/him) Access: Market Badge & Online Market Badge Organiser: EFM Type: Talk With: Europa Distribution

Join a panel of independent distributors, social media experts and academics, as they explore strategies for engaging young audiences (15-25) across Europe. Speakers will share insights from their diverse experience and markets and discuss best practices for connecting with this new generation of cinephiles.

Breaking The Wheel (Again) - Broadcaster and Streamers Navigating Changes

With: Guy Bisson (he/him), Cher Zimmerer (she/her), Tanja Meissner (she/her), Nicole Morganti (she/her), José Pastor (he/him), Milena Seyberth (she/her), Hauke Bartel (he/him), Nick Vivarelli (he/him) Access: Market Badge Organiser: Berlinale Series Market Type: Talk With: Film und Medienstiftung NRW, Medienboard Berlin-Brandenburg, Variety
As the entertainment landscape rapidly evolves, broadcasters and streamers must continuously innovate to stay relevant. Broadcasters are exploring new formats and hybrid models, while streamers invest in original content and global IPs. Industry leaders will discuss shared challenges, creative risks, and the future of storytelling across platforms in an increasingly competitive market.
Mon Feb 17 09:30 – 10:45 Berlinale Series Market at CinemaxX
VOD available

Eyes on the Audience: Smart Thinking in Distribution & Exhibition

With: Kim Foss, Wiktoria Pelzer (she/her), James Brown , Sofia Angelidou (she/her), Wendy Mitchell (she/her) Access: Market Badge & Online Market Badge Organiser: EFM Type: Talk
It’s never been easy for independent distributors and cinemas – and challenges are even greater now post-pandemic and with audiences distracted by other media. Yet, most public funding is still concentrated at the start of the value chain on development and production. This session explores how indie distributors and exhibitors are finding ways to survive and thrive in a tough climate as well as asking how the ecosystem can better support them in their efforts to reach (new) audiences.

UP NEXT: GERMANY

With: Rainer Marquass (he/him), Susanne Schildknecht (she/her), Jana Burbach (she/her), Malaya Stern Takeda (she/her), Marijana Verhoef (she/her), Kathrin Tabler (she/her), Marianna Ölmez (she/her), Alexander Lahl (he/him), Felix Kemptner (he/him), Andreas Banz (he/him), Justin Webster (he/him), Antonia Leyla Schmidt (she/her), André Szardenings (he/him), Lennart Pohlig (he/him), Jonas Lindt (he/him), Imran Khan (he/him) Access: Market Badge Organiser: Berlinale Series Market Type: Showcase With: Film und Medienstiftung NRW, Medienboard Berlin-Brandenburg, Variety
Up Next: Germany presents the most interesting series projects from Germany in the coming year. We present Euphorie, Parallel Me, All In and The Nazi Cartel.
Mon Feb 17 11:30 – 12:30 Berlinale Series Market at CinemaxX
VOD available

Owning the Narrative | Deconstructing Stereotypes in TV-Series

With: Solmaz Azizi (she/her), Doris Tääker (she/her), Marika Makaroff (she/her), Fabrizia Palazzo (she/her), Marta Balaga (she/her) Access: Market Badge Organiser: Berlinale Series Market Type: Talk With: Film und Medienstiftung NRW, Medienboard Berlin-Brandenburg, Variety
TV series on gender-based violence offer powerful storytelling opportunities but pose ethical and creative challenges. How do producers balance authenticity and responsibility, avoiding exploitation while honoring the narrative? Industry leaders will explore deconstructing stereotypes, navigating risks, and crafting compelling trauma-driven stories that resonate while maintaining integrity in an increasingly competitive media landscape.
Mon Feb 17 13:00 – 13:45 Berlinale Series Market at CinemaxX
VOD available

Made in Europe, Loved Everywhere: How Maxton Hall, the ‘Culpables’, and My Fault: London Excite Viewers Across the World

With: Tara Erer (she/her), Nicole Morganti (she/her), Philip Pratt (he/him), Imran Khan (he/him) Access: Market Badge Organiser: Berlinale Series Market Type: Showcase With: Film und Medienstiftung NRW, Medienboard Berlin-Brandenburg, Variety
Join Nicole Morganti, Tara Erer, and Philip Pratt from Amazon MGM Studios in discussing how the European Originals Maxton Hall and the Culpa movies became a worldwide phenomenon and what the expectations are for My Fault: London, the next European title in the Prime Video young adult content lineup.
Mon Feb 17 14:00 – 14:45 Berlinale Series Market at CinemaxX
VOD available

Read Between the Crimes: Building Success on Book IP

With: Hugo Brisbois (he/him), Severi Koivusalo (he/him), Brendan Foley (he/him), Johanna "Nunnu" Karppinnen (she/her) Access: Market Badge Organiser: Berlinale Series Market Type: Showcase With: Audiovisual Producers Finland - APFI, Film und Medienstiftung NRW, Medienboard Berlin-Brandenburg, Variety
Discover the art of adaptation; how bestselling crime novels are transformed into bingeworthy series. Industry experts reveal the creative and commercial strategies behind these irresistible book-to-screen hits.
Mon Feb 17 15:00 – 15:45 Berlinale Series Market at CinemaxX
VOD available

Marketing that Works: Tools and Tactics to Move the Needle

With: Joanna Solecka (she/her), Marina Kosten (she/her), Adriana Trautman (she/her), AC Coppens (they/them) Access: Market Badge & Online Market Badge Organiser: EFM Type: Talk
We look at the film industry’s value chain through the eyes of marketing specialists: what do they need to succeed at their work? What are the latest updates, new tools, approaches and strategies they are using?
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