In today’s rapidly evolving entertainment landscape, both traditional broadcasters and streaming platforms are facing a critical need to innovate in order to stay relevant, engage audiences, and drive returns. For broadcasters, this has meant stepping up their innovation game—embracing new formats, experimenting with hybrid models, and finding new ways to engage viewers who are increasingly looking for fresh experiences. For streamers, it has meant doubling down on original content and global IPs to maintain relevance in an increasingly crowded space.

The shift from linear TV to on-demand viewing, evolving consumer preferences, and technological advances are challenging both sides to rethink what ‘success’ looks like in a world where content is consumed across multiple platforms and devices. Broadcasters are finding new ways to adapt, experiment, and build unique relationships with audiences, while streamers continue to refine their strategies for sustainability and growth in a saturated market.

In this session, we’ll hear from industry leaders who are steering both traditional and digital platforms through this dynamic period. Together, they will explore the common challenges they face, the creative risks they’re willing to take, and how both broadcasters and streamers are innovating to not only survive but thrive in the new media ecosystem.

The opening panel will first be introduced by Tanja Meißner (Director Berlinale Pro) and Cher Zimmerer (Film und Medienstiftung NRW) with a few words, followed by Ampere Analysis and Guy Bisson, who will provide some figures on this topic.

This event will take place at CinemaxX 3.