Marketing that Works: Tools and Tactics to Move the Needle

Berlinale Industry Events

Access: Market Badge & Online Market Badge

Join industry powerhouses for an in-depth exploration of global film marketing in the age of global audience engagement. Joanna Solecka ( International Marketing & Festivals strategist, Alphapanda), presents an exclusive case study on "The Girl With The Needle's" Award Season digital campaign, followed by Marina Kosten (Digital Futures Researcher at USC Annenberg, Ex- 20th Century Fox) and Adriana Trautman (Marketing Strategist with a distinguished track record at Amazon, Paramount and Fox) discussing how to effectively internationalize local content. Dive into the intricate world of data signals, algorithmic insights, and audience targeting that transform local stories into global successes.

With this offer, the EFM Industry Sessions aim to contribute to the UN Sustainable Development Goals 8 (Decent Work and Economic Growth) and 9 (Industry, Innovation and Infrastructure).

Speakers

Joanna Solecka (she/her)

Film Marketing Expert / Head of Alphapanda Warsaw

Alphapanda, Poland

Marina Kosten (she/her)

Senior Fellow

USC Annenberg Center For The Digital Future, USA

Adriana Trautman (she/her)

President

Adriana Trautman Consulting, USA

Moderator

AC Coppens (they/them)

Founder

The Catalysts, Germany