EFM Event Schedule 2025

The full version of the EFM Event Schedule is displayed below if you are registered for the EFM with an (Online) Market Badge and logged into your account.
Events are constantly added and updated up until and during the market.

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Morning Kick-Off: Producers’ Breakfast Club

Morning Kick-Off: Producers’ Breakfast Club

Access: Market Badge Organiser: EFM Type: Networking Event With: Vimeo
Description
We invite you to kickstart your day at the Producers and Innovation Café! Enjoy a brief impulse on a key producer topic, followed by a relaxed 'meet & mingle.' Connect with our community while sipping your coffee and enjoying a pastry—setting the tone for the day ahead.
Tags: #Producers #Innovation #Tech
Fri Feb 14 09:00 – 10:00 Innovation & Producers Café at Gropius Bau
on-site only
Using AI-backed Anthropology to Build Strong Audience Awareness

Using AI-backed Anthropology to Build Strong Audience Awareness

With: Rikke Flodin (she/her), Lars Tversted (he/him) Access: Market Badge Organiser: EFM Type: Talk With: Publikum.IO
Description
Explore how AI and anthropology can be combined to deepen audience understanding. Uncover cultural trends in European audience behaviour, and get a better understanding of how audience insights can support the process from creative development to positioning and launch of films and series.
Tags: #Producers #Tech #Innovation
Fri Feb 14 14:00 – 15:00 Producers Hub at Gropius Bau
on-site only
AI in the Audiovisual sector: Innovation, Ethics, Democratic Values

AI in the Audiovisual sector: Innovation, Ethics, Democratic Values

Associated Event
Access: On pre-registration Organiser: EFM Type: Presentation & Reception With: European Parliament
Description
AI is reshaping the creation, distribution and consumption of audio-visual content. The European Union’s AI Act was globally first to address risks to safety, fundamental rights and democratic accountability. Prominent Members of the European Parliament will lead a dialogue on major challenges and opportunities of AI, including artistic integrity, copyright, diversity, and manipulation of content.
Tags: #Diversity & Inclusion #Producers #Innovation #Tech
Fri Feb 14 15:30 – 18:30 Mirror Tent at Gropius Park
on-site only
From Berlinale to Staff Picks: How Shorts Break Through the Noise

From Berlinale to Staff Picks: How Shorts Break Through the Noise

With: Philip Moyer, Derick Rhodes, Ina Pira Access: On pre-registration Organiser: EFM Type: Talk With: Vimeo
Description
Join Vimeo’s CEO, Philip Moyer and VP of Community, Derick Rhodes, in conversation with curator Ina Pira for a behind-the-scenes look at how the curation process for “Vimeo Staff Picks” works, what makes a film stand out, the value of human curation, and how filmmakers can get their work noticed in today’s crowded digital landscape.
Tags: #Producers #Distribution #Tech
Fri Feb 14 17:00 – 18:00 Producers Hub at Gropius Bau
on-site only
Cheers to Connections: Happy Innovation Hour

Cheers to Connections: Happy Innovation Hour

Access: Market Badge Organiser: EFM Type: Networking Event With: Vimeo
Description
We invite you to the Happy Innovation Hour to unwind and connect after a full day of workshops, interactive panels and meetings. Claim your chance to meet fascinating people, share thought-provoking insights, and be part of a conversation for the future of film.
Tags: #Producers #Innovation #Tech
Fri Feb 14 18:00 – 19:00 Innovation & Producers Café at Gropius Bau
on-site only
Art of the Prompt – A Pitchdeck that Sells

Art of the Prompt – A Pitchdeck that Sells

Access: Market Badge Organiser: EFM Type: Workshop
Tags: #Producers #Innovation #Tech
Sat Feb 15 12:00 – 13:00 Producers Hub at Gropius Bau
on-site only
From Idea to Audience: Testing, Marketing and Financing Your Film

From Idea to Audience: Testing, Marketing and Financing Your Film

With: Tom Grievson (he/him), Oliver Fegan (he/him), Agustina Lumi (she/her) Access: Market Badge Organiser: EFM Type: Talk With: Usheru
Description
Great films deserve their audience. Using data-driven insights, we will explore ways to build an engaged audience early and create demand for your film. Usheru's Ollie Fegan and Hanway Film’s Tom Grievson will discuss practical tools and strategies to test audiences, generate buzz and attract financiers and distributors.
Tags: #Producers #Innovation #Tech
Sat Feb 15 14:00 – 15:00 Producers Hub at Gropius Bau
on-site only
AI Playbook 101: Everyday Tools for the Independent Producer

AI Playbook 101: Everyday Tools for the Independent Producer

With: Joanna Szymanska (she/her) Access: Market Badge Organiser: EFM Type: Workshop With: EAVE
Description
Joanna explores her evolving relationship with AI tools, moving beyond the usual buzzwords like “optimization” and “efficiency.” Through personal experiences and real-world examples, she’ll dive into practical uses of AI for independent producers—from drafting emails and synthesising research to analysing scripts and brainstorming audience design ideas. The session will also touch on how AI can unlock human creativity and how producers can keep up (or at least not fall too far behind) in this rapidly changing technological landscape
Tags: #Producers #Innovation #Tech
Sat Feb 15 15:30 – 16:30 Producers Hub at Gropius Bau
on-site only
Cheers to Connections: Happy Innovation Hour

Cheers to Connections: Happy Innovation Hour

Access: Market Badge Organiser: EFM Type: Networking Event With: London Grow and London&Partner
Description
The EFM, London Grow and London&Partner invite you to the Happy Innovation Hour to unwind and connect after a full day of workshops, interactive panels and meetings. Claim your chance to meet fascinating people, share thought-provoking insights, and be part of a conversation for the future of film.
Tags: #Producers #Innovation #Tech
Sat Feb 15 17:30 – 18:30 Innovation & Producers Café at Gropius Bau
on-site only
Largo.ai - Networking Event

Largo.ai - Networking Event

Associated Event
Access: By invitation only Organiser: External organisation Type: Networking Event With: Largo.ai
Description
Following Largo.ai's signature event Producers Pitching with AI Forecasts, there will be a networking reception where the producers of the projects at the pitch event will be present. This gathering provides an opportunity to bring potential financiers, distributors, and co-producers together and deep dive into the new exiting projects. The access will only be provided through invitations!
Tags: #Distribution #Producers #Tech #Innovation
Sat Feb 15 19:00 – 21:00 CinemaxX Lounge
on-site only
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