This talk explores how PUBLIKUM uses the the powerful combination of artificial intelligence and anthropology to support European Filmmakers unlock a deeper understanding of audience behavior, with a particular focus on European audiences. By integrating advanced AI analytics with anthropological techniques and through the use of European case studies, PUBLIKUM will share insights into the cultural, emotional, and social factors that shape how audiences engage with films and series.

In today’s crowded media landscape, success hinges on understanding not only what your audience consumes but also why they connect with certain narratives, themes, and characters. This presentation will share key learnings on European audience behavior and show how these insights can support every stage of the creative journey—from initial concept development to positioning and launching your content effectively.

We will delve into how PUBLIKUM’s AI tools can analyze large-scale audience data, identifying patterns in behavior and sentiment that are otherwise difficult to detect. These insights will be contextualized with anthropological approaches that examine the human stories behind the data, helping you move beyond surface-level metrics. You’ll get an insight into how these combined methodologies can enhance decision-making in key areas such as crafting authentic stories, tailoring marketing strategies, and ensuring cultural relevance. By focusing on European audience behaviors, the talk provides a localized perspective that is essential for creators and marketers aiming to connect with diverse and evolving markets.

Whether you're a filmmaker, producer, marketer, or media professional, this presentation will provide knowledge and inspiration to harness audience insights effectively to create content that truly resonates with your audience.