EFM Event Schedule 2025

The full version of the EFM Event Schedule is displayed below if you are registered for the EFM with an (Online) Market Badge and logged into your account.
Events are constantly added and updated up until and during the market.

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Morning Kick-Off: Producers’ Breakfast Club

Morning Kick-Off: Producers’ Breakfast Club

Access: Market Badge Organiser: EFM Type: Networking Event With: Vimeo
Description
We invite you to kickstart your day at the Producers and Innovation Café! Enjoy a brief impulse on a key producer topic, followed by a relaxed 'meet & mingle.' Connect with our community while sipping your coffee and enjoying a pastry—setting the tone for the day ahead.
Tags: #Producers #Innovation #Tech
Fri Feb 14 09:00 – 10:00 Innovation & Producers Café at Gropius Bau
on-site only
Winston | Baker: 2nd Annual Entertainment Finance Forum Berlin

Winston | Baker: 2nd Annual Entertainment Finance Forum Berlin

With: Chandler Heinz Laun (she/her), Mohamed Hefzy (he/him), David Lancaster (he/him), Effie T. Brown (she/her), Rula Nasser (she/her), Neerja Narayanan (she/her), Delphine Perrier (she/her), Amy Baker (she/her) Access: Market Badge Organiser: EFM Type: Talk With: Winston Baker
Description
International Industry Leaders will come together to offer their unique perspectives and insight into the current state and future growth of Film Financing on a global scale and shed light on the importance of International Partnerships and Co-Productions in today’s dynamic landscape.
Tags: #Innovation #Producers
Fri Feb 14 10:30 – 12:30 Event Hall at Documentation Centre for Displacement, Expulsion, Reconciliation
on-site only
Using AI-backed Anthropology to Build Strong Audience Awareness

Using AI-backed Anthropology to Build Strong Audience Awareness

With: Rikke Flodin (she/her), Lars Tversted (he/him) Access: Market Badge Organiser: EFM Type: Talk With: Publikum.IO
Description
Explore how AI and anthropology can be combined to deepen audience understanding. Uncover cultural trends in European audience behaviour, and get a better understanding of how audience insights can support the process from creative development to positioning and launch of films and series.
Tags: #Producers #Tech #Innovation
Fri Feb 14 14:00 – 15:00 Producers Hub at Gropius Bau
on-site only
AI in the Audiovisual sector: Innovation, Ethics, Democratic Values

AI in the Audiovisual sector: Innovation, Ethics, Democratic Values

Associated Event
Access: On pre-registration Organiser: EFM Type: Presentation & Reception With: European Parliament
Description
AI is reshaping the creation, distribution and consumption of audio-visual content. The European Union’s AI Act was globally first to address risks to safety, fundamental rights and democratic accountability. Prominent Members of the European Parliament will lead a dialogue on major challenges and opportunities of AI, including artistic integrity, copyright, diversity, and manipulation of content.
Tags: #Diversity & Inclusion #Producers #Innovation #Tech
Fri Feb 14 15:30 – 18:30 Mirror Tent at Gropius Park
on-site only
Step Up! The New Toolkit for Green International Co-Productions

Step Up! The New Toolkit for Green International Co-Productions

With: Ludovica Chiarini (she/her), Els Hendrix (she/her), Gregor Stitzl (he/him), Alissa Aubenque (she/her), Adrien Roche (he/him) Access: Market Badge Organiser: EFM Type: Workshop With: Eurimages, Ecoprod
Description
Ecoprod and Eurimages present Step Up! A new toolkit and e-learning platform empowering filmmakers to create sustainable international productions. Join a hands-on workshop with a platform demo, real-world co-production case studies, and actionable insights to kickstart a journey towards green filmmaking.
Tags: #Producers #Innovation
Fri Feb 14 15:30 – 16:30 Producers Hub at Gropius Bau
on-site only
Perfect Package: CAA's Roeg Sutherland On What The Market Needs

Perfect Package: CAA's Roeg Sutherland On What The Market Needs

With: Roeg Sutherland, (he/him), Wendy Mitchell (she/her) Access: Market Badge & Online Market Badge Organiser: EFM Type: Masterclass
Description
In this industry masterclass, Roeg Sutherland, co-head of CAA Media Finance, offers his insights into the detailed challenges and opportunities of independent filmmaking in 2025. How is packaging, financing and distribution changing now and in the near future? Is story still king or do you need to work with established talents? Which projects are cutting through the noise both with financiers and later with audiences? Sutherland will also reflect on how the US, European and global industries are connecting and finding new, smarter ways to collaborate.
Tags: #Producers #Innovation
Fri Feb 14 17:00 – 18:00 Event Hall at Documentation Centre for Displacement, Expulsion, Reconciliation
VOD planned
Cheers to Connections: Happy Innovation Hour

Cheers to Connections: Happy Innovation Hour

Access: Market Badge Organiser: EFM Type: Networking Event With: Vimeo
Description
We invite you to the Happy Innovation Hour to unwind and connect after a full day of workshops, interactive panels and meetings. Claim your chance to meet fascinating people, share thought-provoking insights, and be part of a conversation for the future of film.
Tags: #Producers #Innovation #Tech
Fri Feb 14 18:00 – 19:00 Innovation & Producers Café at Gropius Bau
on-site only
From IP to Screen: Inside the Making of Hot Milk and The Outrun

From IP to Screen: Inside the Making of Hot Milk and The Outrun

With: Stefanie Fahrion (she/her), Christine Langan (she/her), Jonas Weydemann (he/him), George Hamilton (he/him), Carl Clifton (he/him) Access: Market Badge & Online Market Badge Organiser: EFM Type: Talk
Description
Producers and sales agents of Berlinale Competition entry Hot Milk, starring Emma Mackey and Fiona Shaw, and Berlinale 2024 entry and BAFTA-nominee The Outrun (Saoirse Ronan), share the different financing and marketing strategies of these two IP-based films and how they came to the screen.
Tags: #Innovation #Producers
Sat Feb 15 10:00 – 11:00 Event Hall at Documentation Centre for Displacement, Expulsion, Reconciliation
VOD planned
Art of the Prompt – A Pitchdeck that Sells

Art of the Prompt – A Pitchdeck that Sells

Access: Market Badge Organiser: EFM Type: Workshop
Tags: #Producers #Innovation #Tech
Sat Feb 15 12:00 – 13:00 Producers Hub at Gropius Bau
on-site only
From Idea to Audience: Testing, Marketing and Financing Your Film

From Idea to Audience: Testing, Marketing and Financing Your Film

With: Tom Grievson (he/him), Oliver Fegan (he/him), Agustina Lumi (she/her) Access: Market Badge Organiser: EFM Type: Talk With: Usheru
Description
Great films deserve their audience. Using data-driven insights, we will explore ways to build an engaged audience early and create demand for your film. Usheru's Ollie Fegan and Hanway Film’s Tom Grievson will discuss practical tools and strategies to test audiences, generate buzz and attract financiers and distributors.
Tags: #Producers #Innovation #Tech
Sat Feb 15 14:00 – 15:00 Producers Hub at Gropius Bau
on-site only
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