Freedom or Pitfall | The Future of Independent Producing

Berlinale Industry Events

Access: Market Badge

Tue Feb 18 15:00 – 15:45 Berlinale Series Market at CinemaxX
VOD available

As the entertainment landscape shifts, the role of the independent producer has never been more complicated—or more important. The rise of global distributors, streamers, and media conglomerates acquiring independent production houses has changed the traditional model of creating, financing, and distributing content. Producers once stood at the forefront of creative decision-making, carving out unique stories and taking risks. But in today’s ecosystem, with big players buying up smaller studios and production companies, the producer’s voice is often at the mercy of corporate structures and global market demands.

So, where does that leave independent producers? Do they still have creative control over their projects? Can they remain true to their vision in a world that demands global appeal and the financial backing of major distributors? Or do these new partnerships offer producers opportunities for greater creative freedom, access to global audiences, and resources that were once out of reach?

On the other side, distributors—who are increasingly becoming gatekeepers of both the creative and business aspects of the industry—are facing their own set of challenges. How do they balance the push for creativity with the demands of maintaining their brand identity? How can distributors support independent voices while also ensuring a consistent, recognizable content offering that speaks to their audience and investors?

In this session, we’ll explore the evolving role of the producer, the changing dynamics between independents and distributors, and how both sides can strike a balance between artistic freedom and commercial viability. Can the future of independent producing thrive in this new reality, or are we headed towards a creative monoculture controlled by the largest players?

This event will take place at CinemaxX 3.

Berlinale Series Market Main Partner

Berlinale Series Market is funded by and co-hosted by

Berlinale Series Market Media Partner

Speakers

Steve Matthews (he/him)

Head of Scripted, Creative

Banijay Entertainment

David Keitsch (he/him)

Producer

Komplizen Serien

Amra Bakšić Čamo (she/her)

Producer, Founder

SCCA/pro.ba

Maria Cervera (she/her)

Head of Content

Cattleya Producciones

Moderator

Alex Ritman (he/him)

London Bureau Chief

Variety