AI for Audience Design in Documentary
Berlinale Industry Events
Access: Market Badge
![](/media/images/2024/event-schedule/titelbilder_header_industrysessions_1780x862/indu_white_talk_1780x862_rz_IMG_1780.png)
While the focus of discussions about AI and documentary often revolves around the dangers and ethical dilemmas of generative AI, we aim to center this session around a more nuanced landscape of AI application cases. We discuss the potential of AI in audience design and marketing as a powerful tool to make sense of data and deepen connections with audiences. From "social listening" to predictive analytics, from personalized content recommendations to targeted advertising and more - how can non-fiction filmmakers use these technologies to create lasting and meaningful relationships with viewers and successfully navigate the ever-evolving boundaries at the intersection of technology, ethics, and storytelling?
In collaboration with
![DAE - Documentary Association of Europe](/media/images/2024/event-schedule/companies-logos_468x150/dae_logo_rgb-01_IMG_428.png)
Speakers
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Sami Arpa (he/him)
CEO
Largo.ai, Switzerland
![](/media/images/2024/event-schedule/personen_270x270/paul-rieth_IMG_270.png)
Paul Rieth (he/him)
Strategist, Speaker & Author
GET YOUR CROWD, Germany
![](/media/images/2024/event-schedule/personen_270x270/enrica-capra_IMG_270.png)
Enrica Capra (she/her)
CEO
Graffiti Film, Italy
![](/media/images/2024/event-schedule/personen_270x270/niels-alberg_IMG_270.png)
Niels Alberg (he/him)
Co-Founder
PUBLIKUM, Denmark
Moderator
![](/media/images/2024/event-schedule/personen_270x270/joannasolecka_IMG_270.png)
Joanna Solecka (she/her)
Film Marketing Expert / Head of Alphapanda Warsaw
Alphapanda, Poland