EFM Producers Hub

10:00 - 11:15
Spanish Producers Spotlight
Take the opportunity to connect with projects looking for co-producers & financiers and meet with independent producers to establish valuable connections, exchange ideas, and explore potential collaborations. A networking event will immediately follow this session.

14:00-15:00
Using AI-backed Anthropology to Build Strong Audience Awareness
Explore how AI and anthropology can be combined to deepen audience understanding. Uncover cultural trends in European audience behaviour, and get a better understanding of how audience insights can support the process from creative development to positioning and launch of films and series.

15:30-16:30
Step Up! The New Toolkit for Green International Co-Productions
Ecoprod and Eurimages present Step Up! A new toolkit and e-learning platform empowering filmmakers to create sustainable international productions. Join a hands-on workshop with a platform demo, real-world co-production case studies, and actionable insights to kickstart a journey towards green filmmaking.

17:00-18:00 Access: On pre-registration
From Berlinale to Staff Picks: How Shorts Break Through the Noise
Join Vimeo’s CEO, Philip Moyer and VP of Community, Derick Rhodes, in conversation with curator Ina Pira for a behind-the-scenes look at how the curation process for “Vimeo Staff Picks” works, what makes a film stand out, the value of human curation, and how filmmakers can get their work noticed in today’s crowded digital landscape.

10:30 - 11:30
In Conversation with Oliver Neumann on Berlinale Title „Mother’s Baby“
In conversation case study with ACE producer Oliver Neumann (Freibeuter Film) on Berlinale Competition title “Mother’s Baby”, moderated by ACE President Marleen Slot (Viking Film)

12:00-13:00 Access: On pre-registration
Art of the Prompt – From Script to Pitch
Finalizing your script? Have a pitch deck you are working on? Looking to develop concept art for your film to help get producers interested? Bring your vision to life by learning the ins-and-outs of prompting in Copilot and Designer to create compelling and engaging AI copy and visuals for your project. In this session we’ll use real-world examples.

14:00-15:00
From Idea to Audience: Testing, Marketing and Financing Your Film
Great films deserve their audience. Using data-driven insights, we will explore ways to build an engaged audience early and create demand for your film. Usheru's Ollie Fegan and Hanway Film’s Tom Grievson will discuss practical tools and strategies to test audiences, generate buzz and attract financiers and distributors.

15:30-16:30
AI Playbook 101: Everyday Tools for the Independent Producer
Joanna explores her evolving relationship with AI tools, moving beyond the usual buzzwords like “optimization” and “efficiency.” Through personal experiences and real-world examples, she’ll dive into practical uses of AI for independent producers—from drafting emails and synthesising research to analysing scripts and brainstorming audience design ideas

10:30 - 11:30 Access: On pre-registration
Future Narratives - Utilising Societal Insight in Development
What will capture audiences in 5-10 years? What are the talking points of the future? This workshop creates an interaction between leading societal insight and the film industry, looking at how societal insight can act as a development tool in identifying crucial future narratives ahead of time.

12:00-13:00 Access: On pre-registration
Empowering Creativity: Responsible AI in the Entertainment Industry
Join us for an engaging panel discussion on the transformative potential of Generative AI from the lens of AI governance and ethics. Through real-world industry scenarios, the discussion will cover critical topics, including practical uses cases, emerging industry best practices, safety measures and labels for AI-generated outputs

14:00-15:00
Masterclass - How to Make a Real-time CAM Your Biggest Ally
The session will demystify concepts from often misunderstood finance and recoupment plans. The speakers will discuss the award-winning film Diciannove/Nineteen as a case study. The moderator will have an interactive approach to discussing complex topics and integrating the audience.

15:30-16:30 Access: On pre-registration
Meeting with Experts: Strategies for Collaboration with Asia
An intensive roundtable workshop focusing on the collaboration between Europe and the five key Asian regions

17:00-18:00
Direct Investment Obligations: Impacts for Independent Producers
Explore the impacts of direct investment obligations on independent producers in Europe. Producers from the EPC share data, success stories, and challenges, offering insights from countries such as France, Italy, Portugal, Spain, Germany, and Poland to provide a comprehensive outlook on how investment obligations have changed the audiovisual production landscape.

10:00 - 11:30 Access: On pre-registration
Women at the Lead: 3 Tools to Master Your Next Deal
Unlock your leadership potential with this dynamic workshop designed for women in the film industry. Boost confidence, sharpen body language, and master negotiation strategies. Gain inspiring insights, build new skills, and receive actionable tools to navigate your EFM experience and beyond!

12:00-13:00 Access: On pre-registration
AI in the Film Industry: Perspectives from Start-Ups and Filmmakers
Meet the rising starts of film as they embrace AI and emerging technologies to experiment and push the boundaries of digital storytelling – from production, operations, tooling and an AI-generated film.

16:00-18:00
Only Writers In The Building
International showcase of ten talented European scriptwriters who trained their drama writing skills within MIDPOINT’s Writers’ Room program. As a unique tool to bridge writers with the audiovisual industry, the event will unveil the online database MIDPOINT Talent Connections.