As the Talent Project Market is organised in co-operation with Berlinale Talents, the application is made as part of the application for Berlinale Talents on the Talents websitebetween July and September 4. Berlinale Talents alumni can also apply through their Talents profile. The selected participants are announced in January.

At the Talent Project Market, ten up-and-coming producers in the first ten years of their producing career, present their projects to Berlinale Co-Production Market participants in one-on-one meetings, plus meet experts to learn more about international co-production. Projects may also be submitted at earlier stages, with a lower budget, or less financing in place than for the Official Selection.

The 10 projects also have the chance to pitch their project to the participants of the Berlinale Co-Production Market at the "VFF Talent Highlight Award" and one of them is awarded a monetary prize donated by VFF.